ICE Hockey: Sponsor Bleibt An Bord

CP

You need 3 min read

·

Post on Nov 29, 2024

34 visitor like this post

Share

Eishockey: Sponsor bleibt an Bord – Eine Erfolgsgeschichte!

Hey Leute! Let's talk about something near and dear to my heart: Eishockey sponsorship and the amazing feeling when a sponsor decides to stick around. Seriously, it's a HUGE deal. I've been involved in this crazy world of minor league hockey for, like, forever, and I've seen sponsorships come and go faster than you can say "Puck drop!"

Die Angst vor dem Absprung – Meine persönliche Erfahrung

Remember that time our main sponsor, "Burger Bliss," almost pulled out? Yeah, that was a rough patch. We were practically sweating bullets. I mean, their logo was EVERYWHERE – jerseys, arena banners, even the Zamboni! Losing them would've been a catastrophe. It felt like the whole season hung in the balance. We had to scramble, putting together a last-minute presentation detailing our fan engagement, social media reach (which, admittedly, could've been better...oops!), and overall team performance. We even baked them a giant, slightly burnt, hockey puck-shaped cake. Desperate times, right?

Thankfully, they stayed. But that experience taught me a valuable lesson: keeping sponsors happy is a full-time job. It's not just about slapping their logo on stuff. It's about building a real relationship. I'm talking about genuine connection, not just transactional stuff.

Was macht einen guten Sponsor aus?

A good sponsor isn't just throwing money at the team; they're investing in a partnership. They see the value beyond the advertising. This often involves aligning their brand with the team's values and making sure fans get something for their sponsorship. Think exclusive fan experiences like meet-and-greets with players, early access to tickets, or even branded merchandise.

What else did we learn? Transparency is key. We started providing monthly reports showing our progress, not just in wins and losses, but in fan engagement metrics, social media activity, and even media coverage. The more data you give them, the better they can understand the ROI (Return on Investment) of their sponsorship. Think about it – providing specific numbers, not just vague statements, builds trust. We used tools to track website traffic, social media mentions, and even ticket sales tied to specific sponsor campaigns.

For example, during last season's "Burger Bliss Night," we saw a 20% increase in ticket sales compared to the previous week. We made sure to highlight that success in our next sponsor report.

Aktive Sponsorenbindung – Tipps und Tricks

So, what can you do to keep your sponsors happy and on board? Here are some tips from my experience:

• Regular Communication: Don't just disappear for months! Send regular updates, even if it's just a quick email.
• Show Appreciation: Little things go a long way. A thank-you note, a personalized gift, or even a shout-out on social media can make a big difference.
• Creative Partnerships: Brainstorm collaborative marketing campaigns. Think outside the box. Don't be afraid to experiment.
• Mutual Benefits: Focus on how the sponsorship benefits both parties. It's not a one-way street.
• Measure and Report: Track your results and report them regularly to show the value of the sponsorship. This is super important!

Keeping a sponsor on board is like a delicate dance—but, when done right, it’s a rewarding experience that can have huge benefits for the team. Trust me on this one. And remember, a slightly burnt hockey puck cake might not hurt either. 😉